Select Bus Service

Select Bus Service
is New York City's Bus Rapid Transit line running in Manhattan, Brooklyn and the Bronx. The design involved creating a unique bus wrap branding for all SBS buses and bus stop shelters.

Designed at NYC & Company
Creative Director: Willy Wong
Client: Metropolitan Transit Authority

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To show the improved speed and reliability of these bus lines, fluid and futuristic wrap graphics were proposed. This also sets this serivce apart from the plain (regular speed) NYC bus lines.

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The program was highly successful and there are currently 7 routes running throughout the borroughs, with 3 new lines planned for 2015.

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