Products created with equal attention to craft and the environment are carefully curated by Purible. This NYC-based, responsive Spree storefront is a brainchild of Sam Dagirmanjian and Nick Pattison, who gathered over 50 product designers based on 6 distinct criteria of responsible production. Sorting the wide variety of products and pages into manageable content categories and devising a concise user flow was part of our task.
To position Purible at the intersection of commerce and sustainability, we developed iconographic product selection guidelines and a growing editorial section. We also shaped the overall branding, and provided art direction for visuals, photography and consumer emails. The end product is a truly guilt-free curated shopping experience.