New York City
This is New York City
This promotional spot for New York City played everywhere from Florida airports to Hong Kong digital marquees. I was involved in sketching and concepting the idea of vibrant energy visibly guiding the viewer through the best of NYC. Working with Lifelong Friendship Society in Williamsburg to animate the spot and simoltaneously directing narrator Ernie Hudson of Ghostbusters and Oz was a truly unique experience. I also contributed the final handwritten touch, writing out "This is New York City," an approach that was translated to global branding campaigns in subsequent years.