As an avid cyclist it's been my goal to help promote and encourage biking as a method of transportation. Over the years I've worked with like-minded folks of New York City DOT, Transportation Alternatives, and Bike St. Louis among others, seeing the number of city cyclists skyrocket, due in no small part to clear design and messaging.
Bike Month NYC
In the course of four years, I've worked on four distinct Bike Month NYC campaigns. Each ran as subway, bus and billboard marketing throughout the five boroughs. The concept was to make cycling look fun, safe and simple, through color, illustration, copy and photography(for the last two campaigns.)