ADAY

This is ADAY
London-based ADAY design modern clothes for women on the move. Every item in the collection combines high-performance and high-style - perfect for spin class or the bar afterwards. Our collaboration started with a 2-day design sprint, which allowed us to shape content-flows and define a strong graphic identity.

 

Designed at Dynamo
Featured on SiteInspire
 

[unex_ce_button id="content_usaca2lxu,column_content_ghbi0lsrd" button_text_color="#000000" button_font="light" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.thisisaday.com" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Launch ADAY[/ce_button]
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We worked to define the brand's look and feel, with type and iconography which transcends the site and is used on various collateral materials and packaging.

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In the months leading up to launch, we worked with the founders Meg He and Nina Faulhaber to produce photoshoots, map-out content, try out the product first-hand, and ensure that the multi-currency e-shop functioned seamlessly on launch day. The site launched to great fanfare from Vogue, Refinery29, FT, W Magazine, among others.

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