Bike Month NYC 2008 is a city-wide program created by Transportation
Alternatives to encourage New Yorkers to bike during the month of May,
and possibly pick it up as a hobby. The creative here focuses on the
different types of bikes that one could ride, grouped with a bike-specific
call to action. The design was displayed on subway cards, bus shelters,
and a bike month calendar that was distributed at bike shops and mailed
to T.A. members.
Client: Transportation Alternatives, Department of Transportation.
Creative Director: Willy Wong
Site and Calendar designed with: Sammy Oh
7 Different shelters were designed.
